Imagine, you’re in somewhere in the mountains during the Christmas holidays to spend your time with snowboarding, skiing and après-ski. A few days later, the weather’s bad and you stay at your holiday home which leaves you with no choice but to just quickly check your inbox. And then, a massage appears on your screen: “You haven’t checked your inbox in a few days which has now reached its limit and can no longer receive further e-mails. Incoming e-mails will now be retained and redirected as soon as you have cleared your inbox. The redirection order lasts for three weeks and costs 24 bucks. Call our service line when this order can be canceled.” I can imagine your reaction: not amused, I’d say. Of course, we all used to have full inboxes (back in the days when storage was still small) and received back e-mails saying that the addressee’s inbox exceeded its limits. However, having set up a redirection order without asking for one can only be done by offline companies. It might be one reason why such companies have more difficulties trying to handle digitalization.