Okay, this title no longer sounds as provocative as it would have in the past: We live in times where “madness” is no longer the exception, but rather the rule – and not only in the digital world. Let’s look at two or three examples of normal madness from the perspective of digital immigrants. Here’s the first one. What probably 101 percent of viewers perceived as a successful gag in “La La Land” is scientifically proven: Holding your car’s remote/radio key to your head (like Ryan Gosling did with Emma Stone) actually does increase its range. So, machines do not displace humans, but they use us as machines (here as a signal amplifier). Radio may not be a digital phenomenon, but it might be an indication of how things could turn out for us, for example when robots use our brains to know more about users or want to understand them better 😉 Many of us digital immigrants still have trouble deciding whether to use digital or analog communication. This became even clearer to me recently when I overheard a banker on the train (apparently on the way to a meeting) saying to his colleagues: “Ah, you didn’t print that out. But I sent you the link, didn’t I”? It would most probably never cross a digital native’s mind that “I sent you the link” could mean “Print it out”. Now, one last example: Imagine a skiing group of digital immigrants sitting in a mountain restaurant, consulting their iPhones to see how the weather is developing on their respective apps. But there’s one person that still has the courage to look out of the window to bring the actual weather to the discussion. An analogue error that would most probably not have occurred in a group of natives.